Consideration · 9 min read
Giving an EA Access to Everything: What the Real Risk Is
The first time someone asked for my calendar password, I said no.
The Journal
Founder-first thinking on time, delegation, and growth.
No fluff. No listicle padding. Just what we've learned building businesses and working with the best EAs in the game.
Awareness · 9 min read
"I Can Do It Faster Myself" Is the Most Expensive Sentence You Say
I said it for nine years. "It's faster if I just do it myself."
Decision · 8 min read
Hiring Coordination Takes 40 Hours Per Role. Your EA Should Own All of It.
The last time I hired a director-level role, I tracked every coordination task from first interview to offer accepted.
Decision · 9 min read
The Vendor Coordination System Your EA Should Own (But Probably Doesn't)
I spent six hours in a single week emailing one vendor.
Awareness · 8 min read
Your Calendar Is a Strategy Document. Most Founders Don't Treat It That Way.
I pulled up a random week from my calendar in 2022 last month. Looking at it made me uncomfortable.
Decision · 10 min read
What to Hand Off to Your EA on Day One (and What to Wait On)
I had my first EA for eleven days before I realized I was still doing most of the work myself.
Consideration · 8 min read
What 'Top 0.1% Talent' Actually Means (and When It's Marketing)
Every EA service says the same thing.
Awareness · 9 min read
I Ran a Company for 12 Years Before Hiring an EA. Here's What That Cost Me.
I built my first brand from a spare bedroom in 2012. I was 27 years old, I had no employees, and I handled everything myself. That felt right at the time. It felt scrappy and responsible and like the
Consideration · 9 min read
How to Evaluate Executive Assistant Services as a Founder (2026)
I have hired from three different EA services over the years. One was great. Two were expensive lessons. The difference had nothing to do with price. It had everything to do with the model.
Awareness · 8 min read
The Founder's $200K Mistake: Doing Your Own Admin
I tracked my own calendar for 30 days in 2022. Not productivity-guru-style tracking. Not a time audit with pretty charts. I just wrote down every task I did and how long it took.
Consideration · 7 min read
Managed EA Services vs Staffing Agencies: The Difference Nobody Explains
I hired through a staffing agency twice. Both times, the person looked great on paper. Both times, I spent more time managing them than I saved by having them. The second one lasted three weeks befor
Consideration · 7 min read
How Much Does an Executive Assistant Actually Cost in 2026?
I spent $0 on executive support for 12 years. I thought I was saving money. I was spending about $200,000 a year in lost time, missed opportunities, and decisions I made while exhausted. That number